Having crossed over from the client side, Medulla’s core team found that healthcare communication agencies typically focus on the creative or the medical aspects of communication but rarely start from the marketing objectives and develop an action plan that may sometimes be led by creative or medical or a balance of the two, but always meets the required objectives.

We have used this insight to develop a team that provides a one-stop-shop for all healthcare-based branding and communications, starting from strategy, moving on to communication plans and ending with an array of medical and creative communication collaterals.

Strategy

When you hire Medulla, your brand gains strategic insights from a team that not only understands ground realities but also includes an IIM alumnus with over 12 years of experience in healthcare marketing.

Client servicing

Medulla provides client servicing from a team that’s happy and proud to have done more market visits than most of our clients and consequently, understand the market and the client better than any of our competitors.

Medical communication

Medulla has built a team for medical communications which understands that medical conceptualisation is at least as important as medical content development and is, consequently, is as much at home preparing a robust reference dossier for product claims as preparing the concept and content for an interactive app for creating customised diet plans. With an in-house team of doctors, dieticians, researchers we boast of one of the most diverse medical teams in the business.

Creative communication

Medulla’s creative team always remembers that our motto is simplicity and innovation and consequently, provides the most practical yet clutter-breaking ideas in the business.