Healthcare is the category where education and engagement plays a key role in marketing – and digital is probably the most suitable and cost-effective medium for education. Add to this, social media and you have a great platform for educating, engaging, networking and supporting consumers and healthcare professionals (HCPs) – including general practitioners, specialists, surgeons, pharmacists, nurses or paramedical staff.

Medulla has been at the forefront of using the internet and social media in healthcare communications. Besides the several websites, social media pages and customised programs that we have developed for our clients, Medulla has also set up platforms that our clients can utilise to promote their brands. This includes one of the most consumer-friendly e-learning platforms available on the net for HCPs as well as the world’s largest health-based social media network of consumers.