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One of the most painful nuerological condition makes even a feather touch feel like an electric shock. So painful,
a patient would hesitate to even cry as even tears can trigger an attack. The tear drop brought alive the real gravity of the situation in this visual dramatization, like no other.
Worms get warm and cosy in the intestine making it their home in lavish comfort. To bring this aspect to light, a woolen intestine was hand crafted to highlight the need for deworming.
The ubiquitous Indian slums were chosen to show how worms multiply in the stomach and stay on for ever unless they are dewormed. A life size slum inside the intestines was created using waste materials from slums to bring alive the concept and how.
Fake patient project
Considering the number of diabetics in India, it's virtually impossible for a doctor to cater to all his patients' needs and queries. To promote a self- help, educative book "Living with Diabetes in India", we got fake patients to repeatedly SMS doctors with queries on their health. On being granted an appointment, the fake patients revealed the need for the book on diabetes management.
Spinning Living room
Vertigo patients describe an attack as the whole room spinning about. We followed this insight to the tee in a stunning visual replica.
Palliative care or end-of-life care is an unheard of aspect in treatment as it means accepting the fact that a patient is about to die. To change the perspective of saving life at any cost and discomfort to the patients, the simple insight of "Last words are heard by nurses, not families" was converted into a powerful film that highlighted the need for palliative care.